7 Hacks For Small Agencies To Manage Social Media Accounts – Part 1

It doesn’t matter how big or small dreams you have in your mind, if you don’t know the ultimate goal, in the end, you can’t make it successful. Your prerequisite to flinch with the culmination in mind. What should be the goal of a small agency? What are yours? Keeping existing clients satisfied is definitely a vital goal. Randomly, getting clients is a crucial point for 60% of agencies. The smartest way to keep revenues coming is to keep existing clients happy.

It is very important to have clients’ goals in mind with a view to managing his social media accounts. You need to have a blueprint and a perfect strategy to help them accomplish these goals and to deliver them on time. There are seven smart and low-priced ways that can be used to manage clients’ social media accounts.

1. Find Out Determined Social Media Strategies

You need to have your plans and strategies documented precisely. Otherwise, it will be somewhat impossible for you to meet clients’ expectations. And you really don’t want to make your clients dissatisfied.

Set smart and achievable goals that are specific, selective, definite and in line with the true purpose of hiring you. A lot of small agencies follow this idea but still, they fail to execute because of unexpected complications and circumstances. Two major traps that they often fall on are described below.

• Sometimes, clients can’t be specific enough to describe what they want from you. That’s why you ought to spend a wide range of time to understand the requirements clearly. The best way is to set a question form to assess clients’ requirements.

• For avoiding straying away from specific goals in day-to-day activities, as it happens often, you need to ensure that both you and your team analyze all social media content. You can also set exams on a weekly basis to check if you’re on track or not.

2. Establish A Network of Freelancers

After getting a clients’ project, your concentration should be on your capacity out in the first place. You need to check if you have enough resources to provide quality work within the deadlines. It’s a common phenomenon in small agencies that a single account manager takes care of too many clients, which eventually disturb the delivery process. There’s no one left to follow up if the manager is unavailable.

Situations can become complicated if your agency doesn’t have the ability to execute daily assigned assignments. There are some tips to avoid these complications:

• Make sure that your account manager or strategist has clients’ information and work policies in detail and documented. It's really important at the time of executing the work through numerous resources.

• Establish a network of trusted and dependable active freelancers. It is a better way to save money than recruiting 24*7 in-house freelancers who don’t get to justify yearly budget and cost to the company.

• Give the freelancers short parts of projects to work on and judge their capabilities and usefulness. In this way, it will be easier for you to spot out their ability to work under pressure without risk.

3. Use Low-Priced Software For Project Management

There are a couple of efficient key points of supervising social media accounts of clients. Keeping all useful information, like documents, account details, contents, etc., in a place where all of the project contributors can access, is the main key. The other key point refers to investing in better software for project management. It helps to manage numerous projects simultaneously without interruption. There are a number of free and low-priced software options available out there to automate or stream most repeatable tasks. That saves you more time which can be used to focus on strategical issues and performance.

A wide range of types and project management software are available to assist you, but the undermentioned software is specially designed for managing social media accounts of clients.

• DrumUp: You can easily connect clients’ social accounts to DrumUp and divide each clients’ account into a different group for easy scheduling. It saves your time and effort from keeping client accounts and contents in puzzling sheets. You can gather all customized content in it without creating social media content in different places. After that, you can easily schedule that content in DrumUp.

• Trello: With Trello, it’s easy to envoy work, decide deadlines, and keep a record of progress. You can invite all employees and freelancers to this platform for easy-going communication.

• Canva: There are thousands of readymade templates in Canva that can help you create Twitter, Facebook or Instagram infographics. It’s a quick way and can save your time and effort placed on graphic design. And the good news is many of these templates are for free.

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