Comparison Between Blogging & Copywriting

Blogging or Copywriting?

Looks like we all know that there is a difference between blogging and copywriting. You have listened to this line probably for a thousand times –“Blogging and copywriting can benefit your business.”

But the ultimate question is: which one is best to uplift your business?

We need to have profound knowledge to answer that question. We can judge which one is the best, copywriting or blogging, through the undermentioned criteria:

1. Purpose; Results;

2. Customer funnel; and

3. Use.

Purpose

The main purpose of blogging is to inform or educate people about something. For instance, suppose you are running a business of flowers. Perhaps writing a set of blogs on different variations of tulips or orchids would help your existing and new customers to determine their preferences the next time they go to your store.

On the contrary, you can use copywriting to sell your products or service in a short period through convincing readers to take some form of action. Based on the above-mentioned example (flower store), if you want your existing and new customers to order the new batch of best-selling fresh orchids, you post an announcement or ad on your personal online store.

So, what is your purpose: take action or educate?

Results

Blogging and Copywriting are also different in results.

For long-term results, blogging is the best. Blogging is a part and parcel of universally used content marketing. You write articles online to educate your audience or to share information. You establish your authority on a certain topic by publishing blogs consistently. In the future, you’ll find out that you have already had several audiences through blogging.

Copywriting provides you with a short-term result through persuading readers to take instant action. This short-term result could be watching a video series, buying a product, or signing up on a newsletter.

Think about what type of results you want to generate? Do you want to get the results now or later?

Customer Funnel

Blogging is mostly used for the primary level of the customer funnel or customer journey. It is designed for you to concentrate more on raising awareness of your audience – that your service or product exists. In short, blogging can help you provide awareness for your industry.

On the other hand, copywriting is found at the bottom line as well as in the middle of the funnel. Copywriting gives you a chance to get your customers to act through staying connected to your blogs (bottom-funnel). Besides, it allows you to make an offer initially connected to the price of the given content (middle-funnel). For example, tell your customers to download coupons for the first purchase in exchange for the email address.

Check where customers are located in your funnel? Where do you want your customer to go?

Use

You can use copywriting on your website’s landing page and home page. It is also used in case studies, white papers, infographics, and emails.

And blogs are placed in a specific area of the website. The blog area is usually resourced with content where a lot of education and information exists. Blogs can be shared on social media or emails. It will be easier for you to determine what you need for your business as now you know the difference between these two facts.

Can Copywriting And Blogging Be On A Single Plate?

Obviously. To be honest, both are very important for marketing. You can focus on getting your audience informed and add a bit of copywriting to make your call-to-action more persuasive. Finding the perfect balance of both can lead you to build your website, leads, and boost sales.

FREE-UP YOURSELF BY SAVING TIME AND START RE-FOCUSING YOUR ENERGY

If you need to publish different blogs on your website, we could help you. Our experienced and hard-working Virtual Assistants can help you to persuade your audience to attend your webinar or download your special reports. We offer blog writing services and copywriting services to our clients.

We can assist you with writing and constructing a message to your customers so that you can reach them successfully.

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