How To Get New Clients? (Part – 1)

Want More Clients?

The one and only dream for both new coming and existing digital marking agencies is to get more new customers and it is a challenge that has to be faced. It doesn’t matter if it is a small or large organization, clients are the fuel who keep the wheel running. Naturally these businesses try their best when it comes to prospecting clients. There’s no doubt that it is a little bit harder to find proper advertisers and make sure that these accounts are a good fit for their PPC managers.

There are always some bullet points available for making a wish true. So, how can a company grab more customers with a view to expanding business. The undermentioned SIX step by step process is enough to attract and find more clients.

How About Clients Do the Work for You

Jeff Ferguson, one of the former employer of Fang Digital, said that CLIENT REFERRAL is the best option to get client which costs little or nothing allowing one to invest allocated marketing budget to other advertising projects. Around 90% of their new business comes from client referrals. In addition, referrals are way too easier to close since a third party has already been there for you to endorse your skills. Well, it’s not easy to get referrals. Delivering good result in your clients’ accounts helps obviously, however, paid search progress tends to ebb and flow. The only way out of it is to know how to communicate with your clients about charges in their account. Andy Groller of Dragon Search refers Client Education as one of the best methods for building trusts with potential referrers. Education helps make clients understand about the inner workings of PPC as well as leads to more strategy based, in-depth conversations which lead to more expanding growth.

Using Human Resource Perfectly

Ginny Marvin of Search Engine Land says something very important which is true for all agencies. She believes that each and every employee needs to be an ambassador representing the agency. The confidence and excitement of an officiary in agency’s work are enough to rub off in any number of contexts. Agency should motivate all levels of employees to build network and attend local and/or national conferences which will help an employee to gain more confidence and knowledge and expand network as well.

Become a Thought Leader

Thought leadership fosters a positive reputation for your agency. Its so common in companies to try to manage their paid search internally before joining forces with an agency. These do-it-yourselfers often depend on online educational material and marketing conferences for assistance. At the time of outsourcing their PPC accounts, they will approach to agencies that they recognize leaders in the space. And you are supposed to have all the fuels you need to be pro.

A plenty of ways are waiting for you if you want to establish yourself as a thought leader, for instance, you can join the PPCchat conversation on Twitter as starting up. Almost every bigshot uses hashtag to discuss new Google Ads trends, specific account challenges and PPC tips. You’ll have to be an active member by participating and sharing opinions in the forum.

Blogging is also a way to get PPC street cred. Developing high-quality content is the key to resonate with your audiences. Readers will be a fan of you and keep coming back to you if they find your content helpful. They will also share your posts and supports you by all means virtually. Your agency ought to have its own blog to get more audiences. You can hire professional bloggers to make it more suspenseful. It is okay if you don’t want to go with this writing idea. There is always another way. You can try to present yourself at industrial conference. There are a number of events, like PubCon, SMX etc, include speaking sessions by paid search experts, you should be careful as the application process often stops months before the day of event.

More focus on “Right” Prospects

Julie Bacchini from Neptune Moon Marketing gave an amazing perspective. She compared it with dating. She said you must know your short list of must haves and deal breakers and stick to it. She advised to stay focused on great fits.

It is a must for successful agencies to know how to detect actual clients that they can provide for and target their sales efforts appropriately. An abundance of investment is required at the time of onboarding a new client. Ze must be experienced with the industry and be known about every ins and outs of the business even before the account manager touches the account. True belief is the sole thing that will make the client be with you for the long term.

Never Say Bye to Honesty

Transparency is the ultimate key at the point of selling PPC management. You can go for big mouth making lofty promises which might fetch you good sales at first but if you can’t keep your promises, you’ll have nothing left but bad reputation which will be there to secure your misfortune. Rather be realistic, honest and bold to set prospects’ expectations subsequently. A larger portion of new agencies don’t believe in this point and leave the chance for you to take the right decision. Be crystal clear about the promise and deliver.

Get Your Google On

The last tip is a gem from David Szetela, CEO of FMB Media, which is particularly useful to agencies looking to work with local advertisers. David suggests that you should find out the biggest companies in your area, then perform Google searches to discover if they're advertising or not. For those who are, find out whether they're doing their best. Are their ads appearing for pertinent searches, and are they well looking and furnished? Then contact a top marketing executive or the CEO with the mistakes and offering a free mini-audit.

This is a brilliant way to let these companies know that their current management strategy is not optimal and showcase that you have the expertise to improve it. Even if they aren’t ready to make a sure move, your call will certainly make a lasting impression.

Go and Get New Clients!

So, that’s it. You have six different types of strategies. Use one or two or all of them but make sure you are putting your best effort on that. Always remember, result only comes when idea gets multiplied with effort.

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