Marketing Campaign Process

In this contemporary world of capitalism, thousands of businesses are shouting to get clients every day. And no matter what, all these businesses and organizations live by one common concept – MARKETING. When millions are sharing the same concept, you need to be as precise as you can to stand out. There are THREE Rs to hold on if you want to develop your marketing campaign process. These three Rs will help you to be on track and keep you out of making poor decisions in different situations. So, what are these 3Rs?

Recognize, Reach, Retain

You need to know your specific customers. It is not like that every single human out there is your customer. If you try to market to everybody, eventually you’ll end up finding nobody.

Though my writing is not a complete template for a perfect marketing plan, it focuses on some basic areas you would like to contemplate before starting. It is not necessary that you have to make your marketing process way too detailed, you can opt for a simpler version as you’d like keeping whatever makes sense. But one thing you need to make sure that your marketing campaign process gets reviewed at least once a month after analyzing results for your efforts.

It is not mandatory that your plan has to be as massive as 30-page, but you need to be clever, specific, on-point to make your plan lucrative and easy-going so that you can get your expected customers on board.

To be more specific, this is a major dynamic part of your marketing campaign process as it has some parts contained in a standard business plan.

1. Recognize Your Target Market

The first step of starting a marketing campaign is to find out the right customers who are about to like and buy your product. And doing this first step perfectly will lead you to the final stage and will reward you the ultimate success. The preliminary flow line of selling your product or service is something like this:

· Set up your website>>>

· Implement a marketing campaign process>>>

· Get your products or services in line>>>

· Send out content>>>

· Ping people on social media…

To find out the proper customers who require your service or product, you need to do a little research. Probably you are done with your SEO research and what people are searching for is known to you.

It is okay if you haven’t gone for SEO research yet. We are here for you. Let us know and we’ll help you to get a kick-start making sure you don’t go broke in the first months. There are several authentic tools and methods out there to use for making the research less hazardous and more fruitful. We, Staff-India, provide such help. Feel free to ask it out. It is recommended not to reinvent the wheel or try to sort out yourself. As you will be using a proven method, you’ll get the benefits right away. You can recruit a veteran team for helping you out to execute it smoothly.

2. Reach Out to Your Target Market

As you’ve already known your right customers now and have chosen who you will recruit in your marketing campaign process, it is time to out the reach plan altogether.

You have to use social media platforms always that will provide you the largest bang for your buck. It is so common that people, who are to sell something, find that their market doesn’t buy based on their Pinterest efforts. LinkedIn can be the best option to choose if you’re trying to reach out to a professional audience. You don’t have to do anything yourself. Our, Staff-India’s virtual assistant are there for you to scour LinkedIn, other social medias, and even business websites in your target market and enlist them in your spreadsheet or CRM with a really low cost.

A little common sense and basic research are enough to make it done. Your common sense will ask you not to focus significantly on visual platforms like Instagram or Pinterest if you have a service to offer. On the opposite, if you want to sell a product, it would be great for you to use visual platforms. And if it turns out that you are a venue or event planner, show as far pictures as you can intending to take advantage mostly.

At the time of planning your marketing campaign process, you’ll want to choose specific platforms you’ll work on and how often to execute campaigns. You can also include some special thoughts in your marketing plan, for instance, live events, donations, scheduling for blogs, etc.

3. Retain The Customers/Clients You Acquire

Now or then, you’ll have to focus on client retention as it is very important for a business. In general, it doesn’t cost that much to retain a client who has enough faith in you to buy from you and costs more to get a new customer.

You have to keep your existing clients happy and making them buy more from you. And you have to do this in a planned way.

There are several methods out in the market but at Staff-India, we firmly believe in automation which lets you leverage others’ talent and skills and saves you time. More saved time will let you concentrate on other parts of your business which will expand the chances of getting more clients and sales.

After determining your retention method, you can start adding other pages to your plan. You need to keep your plan updated and relevant as methods and software become outdated or as your business grows.

In case you have questions or advice around our Marketing Campaign Process please leave a text!

Feel free to contact us to get a basic plan for your business or take your plan to another new level.

---