Want New PPC Accounts?

If you search in Google with “wealth strategies,” you’ll promptly find the idea of numerous revenue streams. Generally, these articles advocate buying property and achieving rental income. But there’s a simpler way, according to the modern marketing agency. Only by offering multiple services you can place your company over most other companies. And you can easily go for PPC adverting which can be your next revenue stream. If you know what are the right questions to ask.

There are five things you should add to your prospects and your company’s n and current clients introduce them to PPC. These questions will help you significantly overcome objections to accepting paid search as a channel. You don’t need to be a landlord; you can make your profits larger with a little extra work.

1. Check Your Growth Strategies

This question comes at first and it has its reason. In both, business and fundraising, your existing clients always are the most important ones.

As you have already a good relationship with your existing clients, there should not be any problem in selling them on PPC. If you’re a new agency to paid search advertising, you’ll need less time to win as you are already known to them. As a promotional activity, you can easily offer your PPC service, for the first few, for free of cost asking them for a testimonial. In case you are a seasoned PPC manager and you are not connected with your existing clients, then it is more like money left over on the table.

By the way, it turns to be a good business to enroll your clients daily. They are as concerned as you are and it is a fantastic way to start a conversation about contemporary marketing channels which will help them go in advance.

2. The Most Common Problem

Using anecdotal stories about other clients provides you with two results. Firstly, you raise credibility and lastly, you learn. You undoubtedly become an expert by gathering industry knowledge and giving priority to clients’ specific needs.

As people love to keep information about rivals, your client will listen through this question. Having multiple clients from the same industry gives you the chance of using your learnings from one to influence how you supervise the others.

3. Looking For Calls, Right?

Most of the staff working in the agency comes from marketing. They blast marketing-bomb like “conversion”. It’s easy to manipulate your prospects letting them think you’re trying to save them. You need to do as much research as you can before the call and you have to make some guesses. It is known to all that most lawyers and contractors wait for phone calls, most retailers ask for foot-traffic, online-retailers crave for eCommerce purchases. You need to be clear and never think twice to assume and turn that assumption into a part of the opener. Don’t be late to explain how your clients are utilizing PPC to make calls.

4. “You Said You Were Doing Fine, But...”

There is a massive chance you are not talking to a decision-maker if you listen “We’re quite okay”. This is the high time you went back to their official website or LinkedIn to find out the real authority.

But what if this is the owner? Then we should assume they’re just busy. Turn the “no” into a “maybe” and ask for a follow-up date…or just call back later. But when you do, arm yourself with research. What are they doing to generate business? Are they using AdWords? Are their competitors using AdWords? Lead with this:

Let’s assume it is the owner. Find out all questions-answers you can, allure them by saying that their competitor popped up, etc. Get to the point and ask about PPC.

5. What’s Your Experience With PPC?

It is indeed a big objection. It means that they have a budget for marketing. Ask them out if they ever had tried PPC or not, if yes, what happened.

By thus you can give yourself a great opportunity with them. Most often they didn’t have a pleasant experience with PPC in the past or their existing agency doesn’t provide it. Either way, you can come up with your offerings and set up their account for a certain fee and then do business with them for a couple of months at a discount if possible. Then prove to them that PPC works.

Eventually, don’t do too much for free. Because the word ‘free’ leads people to undervalue your offering.

To Conclude

Adding something new, like a new revenue stream, effects highly to grow your agency. Get armed with these questions for your clients, you’re on your way.

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